Consultancy project whose objective was to create a solid sales team through the definition of a work methodology, redefinition of the area chart in terms of market and professional profile, selection and training of the incorporated staff and the association of products to the markets. During the development of the project, appeared the need to create a brand that grouped the activity of the four medias that belong to the editorial group, as well as the definition of the communication campaigns guided through the analysis of the market segments with a new tool: CRM.
